6 month contract project
• Website Design, Brand Development & Project Manager
• I managed a developer and copyrighter Project Manager
A quick change on the font made Cartonomy’s existing logo more relevant to their B2B perspective.
The Gibson font was chosen because it’s a sturdy and contemporary humanist sans serif family that fits pretty much any design application. It’s friendly, yet corporate.
Colors & Iconograpy
I took the existing colors which were very dark and introduced some lighter variations, pops of color, and soothing corporate colors for a more rounded color palette and applied a colorful style to all iconography and illustrations.
The website was built on Divi theme for WordPress. I provided the copywriter wireframes and key message direction where we collaborated live in the browser to better understand our terms of space.