Lean On

Project Description

Lean On is a mobile app for women in the workforce. Working women encounter so many problems, challenges, and issues at work. Lean On is a social, mobile app that lets you upload your problem and get 1X1 access on demand to a qualified woman mentor who gets it and will help you get it solved.

Duration

3 years part time founding team member

My Role

Design Director: UX/UI Design + Branding and subsequent re-brand to Emerj

Team

CEO/Founder
1 Marketing Lead
1 Intern
1 Project Manager
2 Engineers

Photography

Tamar Guzansky

Early Brand Explorations

Brand Options

LeanOn already had changed their logo once when they came to me, they needed to look less like a startup. I created different options for logos and brand schemes. This demonstrates what a logo, color scheme, and app at a glance.
The final choice was a combination of the ‘Power Hug’ logo and ‘Emerald’ color scheme.

“Daina came to Lean On and instantly got it. In a matter of days, we had a brand new polished look and visual identity. Since then, Daina has been an integral part of the team, helping to shape the future of Lean On.”

-Chedva Kleinhandler
CEO, LeanOn

App Onboarding Design

Android App design

I re-branded and created an Android prototype infused with LeanOn’s unique brand identity, adhering to required sizing on typography and buttons as outlined in Google Material guidelines.