3 years part time founding team member
Design Director: UX/UI Design + Branding and subsequent re-brand to Emerj
1 Marketing Lead
1 Project Manager
LeanOn already had changed their logo once when they came to me, they needed to look less like a startup. I created different options for logos and brand schemes. This demonstrates what a logo, color scheme, and app at a glance.
The final choice was a combination of the ‘Power Hug’ logo and ‘Emerald’ color scheme.
Android App design
I re-branded and created an Android prototype infused with LeanOn’s unique brand identity, adhering to required sizing on typography and buttons as outlined in Google Material guidelines.
Attention to Detail
Clever details such as feminizing hand icons and use of the gem logo in a slogan and feminine default avatar keep consistency and infuse personality.
I was on set and brought styling props and positioned them to make sure we captured authentic imagery in line with our brand.