Pearl & Clasp

project description
Pearl & Clasp needed an e-commerce website to tell the story of their unique pearl jewelry, with an emphasis on their variety of clasps. Meeting the challenge of presenting a classic element – the pearl necklace – as a fashion-forward accessory, we highlighted the various ways customers could style the product for a variety of different looks.
Daina Reed | lead photo & video production, styling, brand design director, website design
Anne Marie Ben-Yehuda | logo design & brand consulting
Michell Halpern & Sonya Golod | co-ordinated models, wardrobe, hair, makeup, photography and video production

Lookbook Videos

I managed the production, styling and presented on camera.

Mixing Up Your Pearl Jewelry
Adding Edge to Casual Wear
Having Fun with Business Attire
The Best of Bridal Pearls

Website & Brand Imagery

Checkout Process

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